The November feed
Skeleton and sequence for 1 to 28 November: new identity, closure, soft opening and grand opening. Every tile is a slot for a visual reference. Dates marked provisional move with the contractor and the client.
Each tile takes the colour of its cover, usually the pillar colour. Char leads the feed so it reads as a lit table in a dark room. Bone and Cream break up the dark rows. Ember is kept for the table and the moments people share. Ochre only appears as type and accents.
Newest at the top, as Instagram shows it. Post 01 sits bottom right.
Seven phases, one story
Midweek dinner decision. Brand and craft pieces.
The weekend gets planned tonight. Strongest piece of the week, also cut as the weekend ad.
Weekend dinner window. Table and occasion content.
The skeleton
Story pillars
Six kinds of story frame, each tied to a grid colour. Weekdays carry three frames, weekends five, drawn from these.